Website clicks may be important however the goal is to have the profit because of customer purchases on your website. Focusing on the conversion rate of your website is effective in gaining sales. A lot of successful websites Has had successfulmarketing audit performed. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
But of course these are not accomplished if you will first set up a website that is effective.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
It is shown by studies that most Website visitors scan websites in the shape of an f. User is first read starting on the left side of the page and then the right then it becomes shorter as they move down to the page, this is where you’re going to put your call to action wordings, as most people would not notice your city if you place these at the wrong area such as the lower right portion of the screen. If you want specific words to be noticed right away then it is very effective to put the words in the upper right corner.
Don’t Make your Website Difficult
Website users hate unfriendly pages and systems because it wastes their time and it makes them frustrated. Majority of the successful web sites have convenient interface wherein anyone can use regardless of the age or educational background. Ensure that basic information that the customer will look for such as information about the company, customer feedback and information about the products and services are all accessible and of course it should be also very easy to find the shopping cart for them to make easy purchases the quickest way. Websites with incomplete processes of purchasing is due to tedious signing up process which definitely waste the time of the customers.
Getting Close to Your Customers
Successful websites have the Ingenuity to go beyond and serve their customers in a personal and trustworthy way. Make no hesitations in posting the truth such as out of stock products but ensure that information on when the next stock will arrive should also be posted, so that your clients will keep going back to your website.