The Benefits Of Using Direct Response Marketing
There are 2 major kinds of marketing strategies used by businesses these days and these are mass marketing otherwise known as branding and direct response marketing. With regards to mass marketing, the goal for this type of marketing campaign is to remind prospects as well as customers about your brand and the products as well as services you’re offering. The idea here is, the more items that you run ads from your brand, the more likely people will be conscious about it.
With regards to direct response services, this is designed in a way that it can compel your prospects and evoke immediate response to take specific actions such as opting in to your email list, calling or picking up the phone for more information, being directed to a website or place an order.
Between the two, we’ll be focusing more on direct response services.
Number 1. It is trackable – that’s when someone responded, you can know which media and which ad was accountable for generating such response. This is contrary to mass media marketing as no one knows what ad has compelled people to buy from you.
Number 2. It is measurable – you’ll be able to know how effective every ad you’re running since you’re aware of which ads are being responded to and to how many sales you have received from each. Then, you can either drop or change the advertisements that are not giving you the ROI you expect.
Number 3. Uses compelling headlines as well as sales copy – the fact that direct response services is using compelling message of strong interests to your prospective market is one good thing about it. This is taking advantage of attention grabbing headlines along with strong sales copy. More often than not, the ad looks like an editorial than an advertisement which makes it 3x more likely to be read.
Number 4. It is targeting specific niche or audience – you can target your prospects that are within specific geographic zones, verticals or niche market. To narrow the target market, the ad is aiming to appeal.
Number 5. Creates special offer – normally, direct response services is making specific valued packed offer. In most instances, the main objective here isn’t focused on selling anything from the ad but to make your prospects take action such as requesting free report and so on. The offer is focusing on your prospects instead of the advertiser and talking about the desires, interests, frustrations and fears of customers.
By contrast, mass media or brand marketing has broad, one-size fits all marketing approach and is more focused onto the advertiser, which is completely different from direct response services that’s more specific.