It can be devastating for your business if your website experiences downtime even for a few minutes. Downtimes can lead to the loss of money, customers, and credibility as well. A delicate balance of the three aspects listed is necessary for any mortgage site.
It will be impossible to run a business if it does not have any customers. Businesses that fail to run with credibility cannot gain customers as fast as required. The lack of credibility and no customers can cause your business to lose money.
Credibility, customers, and money form the three main pillars of a vicious cycle of problems that can hit your business if you do not take any cautionary steps. Downtime can lead to many negative effects, which you can measure with the help of a downtime calculator. The following information discusses how you can prevent your site from experiencing downtime as well as ideas on choosing a downtime calculator.
Top Reasons Why Uptime Is Important to Mortgage Sites
Downtime Can Occur at Any Time
Predicting when your site might go offline is a daunting task hence the second guessing may not be good for business. Websites can go offline at any time. The lack of certainty on when a website can experience downtime arises because many factors go into keeping a website running online. You should always be ready to handle a downtime because of its unpredictability.
Since predicting a downtime is hard, having an uptime service in place can be a good measure. As a mortgage company, you will start losing money the moment your website goes online for one reason or another. It is not worth losing money through downtime even if you are recording impressive numbers regarding profits.
Downtime Calculations Help Determine Potential Risks
A few minutes of downtime can be enough to lose a significant amount of money. Actually, established firms can be victims of significant losses from such incidences. One of the baby steps for addressing this problem is by employing the use of downtime calculators.
Downtimes Lead to Vulnerabilities
Losing money is only one problem that an offline website can cause but it can expose the visitors as well. When your website is down, it becomes more susceptible to DDoS attacks, which cause more challenges like in live websites. In the case that you have a DDoS attack, the chances of hackers gaining access into the website and making unnecessary changes increases. Any unauthorized changes of core records like on the VA interest rates can further plunge your company into problems like customers filing lawsuits against the firm. A lawsuit can be an idea on the table because customers expect nothing less than their financial records remaining safe.
If you want to succeed as a mortgage company, be sure to have a reliable site.